per 2 chews
Soft chews for everyday digestion
Happy gut. Happy dog.
The soft, chicken-flavoured chew for every day: six pasteurised cultures, pumpkin and inulin. One to three a day, depending on your dog's weight.
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- 120Soft chews per tub
- 6Pasteurised cultures
- 0%Grain
Film made with AI. Illustration: the real chews are round discs.
- Supports healthy digestion
- With prebiotic fibre from inulin and pumpkin
- Made for a daily digestion routine
- Every key ingredient listed with its amount
Taste and serving
A chew they'll ask for.
Soft, chicken-flavoured and easy to give. Each chew is a small, round 2.5 g disc.
Whole, as a treat
At breakfast or after the morning walk.
Crumbled over food
Crumble it over their usual meal.
- Soft texture
- Easy to feed
- Easy to mix into food
Unboxed in 4 pictures
No renders: this is what the tub and chews really look like.
RealSealed under the lid 
RealFreshly opened: round discs 
RealThree chews in a hand 
RealSoft and speckled
What's inside
Selected ingredients for everyday digestion.
Tap an ingredient to see how much of it is in a 2-chew serving.
Also on the label:
Feeding guide
How many chews does your dog need?
Slide to your dog's weight, or tap a size. The daily amount follows the feeding guide on the tub.
| Dog's weight | Daily | One tub lasts |
|---|---|---|
| Up to 15 kg | 1 chew | about 4 months |
| 15–30 kg | 2 chews | about 2 months |
| Over 30 kg | 3 chews | about 6 weeks |
Fresh drinking water should always be available. Do not exceed the daily amount. Start with half the amount and increase gradually.
PetForma cinema
Roll the film.
A night out at the restaurant, a chew in the kitchen and the tub in the spotlight: our films, best with sound.
Our films and some of the dog pictures are made with AI. Real footage carries the “Real” badge.
Dinner at eight
Six scenes from our film. Tap a scene and the film starts right there, with sound.
Unboxed, for real.
Shot vertical for your phone: two clips of the real tub and real chews, two from our films. Tap the speaker for sound.
UnboxedThe real tub, freshly openedReal
The real tubNo render: this is how it arrivesReal
Wait for it.The kitchen clip
Dinner at eightThe restaurant clip
Everyday life
Support for life's tummy moments.
AI imageNew foodA familiar snack while your dog gets used to new food. 
AI imageTravel and kennel staysDaily support when routines change. 
AI imageBusy, active daysSupports digestion for dogs on the go. 
AI imageThe senior yearsGentle daily support as they get older.
Daily digestive support, wherever life takes themBuy on Amazon
The routine
Every day counts. Give the routine 4 weeks.
Consistency is the key to a happy gut. Keep the tub next to the food bowl and stamp each day on the card.
- Day 1Start with half the amount
- Week 2Build up to the full daily amount
- Week 4+A fixed part of every day
My 28-day card
Milestone days
Saved in this browser only.
More than a treat
Looks like a treat. Made for daily gut support.
| What you get | Ordinary treat | PetForma chew |
|---|---|---|
| A tasty snack dogs look forward to | ||
| Made for daily gut support | ||
| 6 selected bacterial cultures, pasteurised | ||
| Prebiotic fibre (inulin and pumpkin) | ||
| Grain-free, no added sugar | Varies |
The treat they love. With ingredients for everyday digestion.
Nothing to hide
Straight from the tub.
The main details from the original label: the composition, key ingredients with their amounts, analytical constituents, cautions and directions for use.
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Brand and manufacturer certificates
Tap a badge for details
ISO 9001, GMP and HACCP are our manufacturer's certificates for its quality and hygiene management, not for a single product. The UK badge stands for where the brand comes from, not where the chews are made.
PetForma · Advanced Pet WellnessPre + Probiotic Digestive ChewsComplementary feed for dogs · Chicken flavour
Composition
Brewer's yeast, yucca powder, coconut oil, glycerin, rosemary leaf extract, meat flavouring (preservative), natural flavouring.
Key ingredients per 2 soft chews (5 g)
Pasteurised bacterial cultures (6 strains)5 bn CFU
Pumpkin powder200 mg
Apple cider vinegar150 mg
Pomegranate (40%)100 mg
Nutmeg extract100 mg
Turmeric extract80 mg
Peppermint50 mg
Inulin50 mg
Bromelain50 mg
Analytical constituents
Crude protein20%
Crude fat13%
Crude fibre8%
Crude ash5%
Moisture10%
Feeding guide (daily)
Up to 15 kg1 chew
15–30 kg2 chews
Over 30 kg3 chews
Fresh drinking water should always be available. Do not exceed the recommended daily amount.
Storage
Store in a cool, dry place. Keep out of reach of children.
Directions for use
Begin with half the suggested amount, and gradually increase to the suggested daily amount. Amount can be split between AM and PM.
Cautions
Do not exceed the recommended daily feeding amount. Consult your veterinarian before use if your dog is pregnant, nursing, under veterinary care, or if its condition worsens or does not improve.
Address
Nutri Theory Ltd, 65-69 Dublin Road, Ground Floor, Gallery Building, Belfast, Northern Ireland, BT2 7HG
120 soft chewsNet weight 300 gFor dogs only
Gallery
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Illustration. The real chews are round discs.
Where to buy
Order on Amazon.
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Illustration. The real chews are round discs.
How many chews should my dog have?
Up to 15 kg: 1 chew a day. 15 to 30 kg: 2 chews a day. Over 30 kg: 3 chews a day. The feeding calculator shows it at a glance.
Can I crumble the chew over food?
Yes. Give it whole as a treat, or crumble it over your dog's usual meal.
How long does one tub last?
A tub holds 120 chews. That is about 4 months for a dog up to 15 kg, about 2 months from 15 to 30 kg, and about 6 weeks over 30 kg.
How long should I feed it?
Give the chews every day as a fixed routine, ideally for at least 4 weeks. If digestive problems persist, please talk to your vet.
Is it suitable for cats?
No. PetForma chews are made for dogs only.
Is it grain-free?
Yes. There is no grain and no added sugar in the recipe. The full composition is on the label.
What do the badges mean?
The UK badge is a brand mark, not a certification: PetForma is a UK brand. ISO 9001, GMP and HACCP are our manufacturer's certificates for its quality and hygiene management, not for a single product. Tap a badge next to the label to see the details and validity.
Is it a medicine?
No. It is a complementary feed for dogs, given alongside a balanced diet. If your dog has ongoing digestive problems, please talk to your vet.